Spike Lee is not only an amazing director/actor but also an icon in the basketball/sneaker arena. Spike's die hard Mars Blackmon persona changed the entire marketing dynamic for Nike's Air Jordan Sneakers in the early 90's. The pairing of his Royal Airness with Mars's crazy antics and "cool guy" slanguage helped skyrocket in sales for the Air Jordans.
Spike was soooooooo instrumental in Air Jordan marketing campaign that Mr. Blackmon has had several special edition of models of a few of the Jordan sillhouettes and even hashis own Spizike model in a variety of colorways. Big Ups to My main man Mars!!! Yo Money, it's gotta be the shoes!!!
Oh yeah, make sure ya'll check for Spike's up coming feature on Mr. Kobe "I'm the closest thing to MJ playing in the NBA right now" Bryant.
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